![]() Pro Tip: Is your app using Firebase Dynamic Links? If you haven't heard, Google is planning to discontinue the technology. You don't need SDKs or technical resources to link to your app from Facebook and other social apps, but your marketing team should have full control over the user experience when creating app links for social ads and other channels. Ask yourself these key questions as you think about the link behind your Facebook ad and how it behaves when the app is installed or not. Whether you’re a car rental company, a retail brand, or any other type of app, consider what your goals are for the campaign. If you're thinking about social advertising campaigns to promote your app on Facebook, Instagram, TikTok, or YouTube, there are some important things to consider to maximize the ROI of your campaign. For app marketers, this means that social advertising has increasingly become an important way to drive app installs and re-engagement. ![]() It's no secret that consumers spend a lot of their time on their mobile devices- more than 4 hours per day! Of course, a lot of that time is a reflection of how often consumers tend to jump in and out of their favorite apps (including social apps!) throughout the day. ![]()
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